• Customers – Are they getting value for money? Do you guarantee your product? Are you honest about what it does?

• Suppliers – Are you open with them, negotiating in good faith? Are you making sure that you understand their business concerns?

• Employees – Are they getting a fair day’s pay for a fair day’s work? Is there a grievance process and negotiation procedures and policies?

• Board of Directors – Are there codes of conduct in place? Are there procedures and policies about insider dealings?

• Local Authority – Do you take into the account the environmental impact of your manufacturing process? What about packaging – is it biodegradable? Are you concerned about sustainable development?

• Wider Community – Are you good corporate citizen within your community? Do you give back to the community in the form of charity or volunteer work?

• Media – Are you open and honest with the media so that they can keep the public honestly informed? Do you give them access to your directors and your dealings?

• Regulatory Authorities – Do you pay your taxes on time? Do you have proper accounting and reporting procedures in place? Is your company governed according to best corporate governance practice?

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